We let you get a grip on consumers
Steve Jobs had a simple motto: “It’s not the consumers’ job to figure out what they want.” You have to know the intrinsic drives of consumers; drives they don’t even know themselves. We open-up the black box, and let you peek inside. So that you understand their true needs, desires and aspirations. After that, marketing is easy.
Because we make marketing predictable
One century ago, John Wanamaker famously quipped: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” For the first time since then, marketing is turned into a science. The science of predicting what products consumers will buy, what advertising will get a response, and what brands will succeed.
So that you spend your budget where it works
Market research costs money. But when well spent, it saves on the production of unwanted goods, improves otherwise ineffective marketing, or avoids blatant failure in the public eye. Neuromarketing research has been shown to give you the highest return on investment.
We target the unconscious. Here’s why
In the video below, several top brain scientists are asked a question that leaves them baffled.
Their replies are as amazing as they are revealing:
Nielsen acknowledges neuroscience is the way to go!
In a recent video, Nielsen market research advocates the use of neuromarketing techniques as the way to go when it comes to unlocking the truth about why consumers buy. Traditional methods “miss at least 50% of what’s going on” when it comes to understanding and predicting consumer behavior, they say