Already during the first days of the campaign our traffic soared - all the more remarkable in this summer period, where a slowdown of visitors is normal.


Before launching its large multimedia campaign, thoroughly pre- and posttested its marketing material using a large set of Neurensics methodologies. They wanted to be sure their campaign would have the right effect on traffic to their site. Neurensics tested several moving story-boards that served as starting points for the campaign. Also, several pay-offs were tested as well as the type of music to support the ads. The final products, consisting of both TV and radio commercials, were subjected to Brain Rating, Eye-Tracking and Brain Guided Interpretation. And then the campaign was launched!

The results were astonishing. Within weeks, top of mind awareness of the site rose from 13% tot 27%. Direct traffic to more than doubled (index 207), even in a period – summer vacation – that is normally seeing a slowdown in visitors. Brand awareness grew from 89% to an almost perfect 95%. And finally spontaneous recall went from 27% to 46%. was excited about these results: “It is fantastic to see that your commercials can have such an immediate result!”, Simon Kram, corporate communication manager at commented. Leon Kramer, COO at remarked that “the campaign made a substantial contribution to improving top of mind, as well as to spontaneous and helped brand awareness.”

Have a look
at our full
product palette

See how we helped others



We have conducted research for more than 2000 commercials, storyboards, ads, internet banners, propositions, logo’s, packaging, and other marketing and sales products, totaling to 50.000 scans. Thank you clients!

Neurensics © 2018 | Site by: EYEFUN