Cross cultural neuromarketing research
New MRI-scan-locations in New York, Barcelona and London for neuro-research
In the past, there has already been done some neuromarketing research in foreign countries, but with the arrival of new international customers, Neurensics is now certain of scan locations in New York, Barcelona and London.
This Amsterdam based company, founded by scientists and marketers, studies and improves the effectivity of marketing-stimuli like campaigns, designs, packaging, propositions and brands by using MRI-scanners that can look straight into the brain of consumers. With over 50.000 brain scans concerning behavioural intention, the company builds on a unique database for behaviour predictive benchmarks.
De Munnik: “We are very proud to start in New York, known as THE city of advertisement. I thought that we would primarily do pre- and post-tests of commercials over there, but also our brand studies are a success.”
Neurensics is the first company in the world to execute commercially scalable MRI-studies. By taking this next international step, the company offers her customers neuromarketing research in 10 countries in North- and South-America and Europe. For the first time in history it is possible to study cross cultural effects of brands and campaigns in the brain.