Neurensics is Europe’s first neuroeconomic research and consulting firm with direct access to neuroimaging techniques. We use the latest neuromarketing discoveries to research consumer behavior and provide advice. We have our own regularly scheduled “user time” on state-of-the-art fMRI equipment. Analyses are performed using software developed in close cooperation with marketers, communications strategists and scientists, and results are always interpreted with the help of the client. As such, our form of neuromarketing is an interactive process that produces amazing results.
The scientific input is overseen by Professor of Cognitive Neuroscience Victor Lamme and Associate Professor Steven Scholte, both of whom teach at the University of Amsterdam. The commercial input is overseen by brand strategist Martin de Munnik and social psychologist and business administrator Walter Limpens.
Reserved user time on the UvA research scanner