Former advertisement man and co-founder of neuromarketing agency Neurensics is attitled to be a board member at the general management of the MOA. For this community of interest for research- and analyses De Munnik represents new trends, such as his own agency which specializes in the unconscious mind. In addition, he represents the growing group of digital researchers and A/B-testers.
In the quickly changing world of market research, the demand shifts from ‘’what’’ to ‘’why’’, MOA goes through a transition. Someone who used to have an advocacy role will now become a service provider, source of knowledge and a living database for research professionals at the bureau and customer side. De Munnik would like to contribute to the MOA for the upcoming year.