Marketing research industry association MOA has announced its three nominees for Marketing Research & Analytics Agency of the year. Neurensics is very proud to be one of the three nominees, in particular because it’s the tenth anniversary of this prestigious award. We would be extremely honoured to fill the footsteps of previous winners Metrixlab, Blauw Research, MARE Research, Insites Consulting, Memo2, TNS NIPO, MWM2, Validators, and GfK, so we will try our best to convince the jury of the added value that neuromarketing insights have for market research.

Meanwhile we thank our clients for nominating us; the MOA awards are based on the recommendations of clients, and apparently what they have said convinced MOA to select us from the 15 nominees overall!

See how we helped others

Nielsen acknowledges neuroscience is the way to go!

In a recent video, Nielsen market research advocates the use of neuromarketing techniques as the way to go when it comes to unlocking the truth about why consumers buy.  Traditional methods “miss at least 50% of what’s going on” when it comes to understanding and predicting consumer behavior, they say

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