So you say we are dressed monkeys?” The journalist asked three times during an interview about the development of consumer decisions. And three times I managed to circumvent this difficult question.
Sports clubs and societies have their own uniform. Politicians like to wear the ‘colour’ of their political party as well. In case of the men, this is mostly the tie. Green for CDA, orange for VVD, and red for the left wing, although they abolished the tie several years ago. And that is good news for coming council members.
One out of six American households has a smart box, and Apple still has to introduce one and Sonos still has to get their software right. Google and Amazon are already preparing for an invasion in our households, hoping that marketers and brand owners continue to sleep. Because that is what they do. In big numbers, while they should be panicking right now.
Former advertisement man and co-founder of neuromarketing agency Neurensics is attitled to be a board member at the general management of the MOA.
In the past, there has already been done some neuromarketing research in foreign countries, but with the arrival of new international customers, Neurensics is now certain of scan locations in New York, Barcelona and London.
Advertising agency Achtung was thinking of a new campaign for car manufacturer Porsche, and decided to put some neuroscience to work. They came to Neurensics to investigate the question to what extent driving a Porsche may be addictive, and made a stunning viral documentary about the research and its results. Enough for SAN – Stichting Adverteerders Nederland – to award Achtung and Neurensics a SAN accent.
Marketing research industry association MOA has selected Neurensics as one of the three nominees for Marketing Research & Analytics Agency of the year. Will we fill the footsteps of previous winners like Blauw, TNS NIPO, Validators, and GfK? Find out at the MOA beachparty on June 7th!
In a recent video, Nielsen market research advocates the use of neuromarketing techniques as the way to go when it comes to unlocking the truth about why consumers buy. Traditional methods “miss at least 50% of what’s going on” when it comes to understanding and predicting consumer behavior, they say
Applying fMRI – our flagship market research tool – is not easy. Mistakes in data analysis or interpretation are easily made. Some have recently suggested that ‘neuroscience is flawed’. Here we give you a balanced discussion of the facts, and explain why the recent uproar does not affect what we do at Neurensics for our clients.
Why do we use fMRI, what is it exactly that we do, and how should our results be interpreted? Here we explain some fundamental issues in using neuroscience in market research. It’s all about reverse inference!