What is RIAT?
Rapid Implicit Association Task (RIAT) is a neuromarketing research technique that measures automatic and often unconscious (brand) associations. This technique uses time pressure to limit conscious thinking and over-rationalization.
Benefits of RIAT
- RIAT measures the quick, automatic and intuitive response. Due to time constraints, participants won't have time for making post-rationalization.
- You get objective insights into brand associations that predict consumer behaviour (purchase intention).
- As it's an online tool it can be used anywhere, on a compatible mobile device. We aren't limited to a specific location.
What is RIAT used for?
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NeuroBranding
RIAT shows you the distinctive unconscious associations for your brand and associations contributing to brand growth. -
NeuroValuing
RIAT is a versatile technique. To perform NeuroValuing, we adapted the technique to measure what consumers find most valuable in regards to promotions/offers, propositions and product or packaging variations. By doing so, we predict the best option. -
NeuroPackaging
RIAT reveals whether your product packaging is linked to your brand values and the associations it activates.
Check out the Smint case
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NeuroBranding
How Smint achieves continuous brand growth
Smint has been growing in revenue and brand awareness for 5 consecutive years. How did they accomplish this feat? Smint has insights to crucial brand associations necessary for targeting existing and new customers. By incorporating these associations in their advertising, they were able to activate certain brain responses. Together with Smint, we've developed Smint's very own Neuro Brand Signature: a signature of their brand in the consumers brain. Check out Smint's case and grow your brand too.
Methods
"NeuroBranding and brand association research have been essential to Smints' strong brand growth across the years."
Dave Brosens, Brand Manager Smint & Frisk
