Music or a brand tune has the potential to enhance the impact of your commercial. But how do you choose the best brand tune or sound logo for your brand? What emotions does the sound logo, music, or brand tune evoke? How do you measure the impact of campaign music on consumer behavior?
Our brain is the key place to test the effectiveness of campaign music, brand tunes, or sound logos. With fMRI, you can discover how these elements stimulate behavioral intent in the consumer’s brain.
Music, brand tune en sound logo research with neuro: fast turnaround - results within 5-7 business days!
Proven effective
13+ jaaronderzoek
fMRI onderzoek in het brein
Neuro Sound Test
Neurensics uses scientifically proven quantitative and qualitative research methods, placing the unconscious at the center of our approach. With fMRI, we can test music, sound logos, brand tunes, and voice-overs.
fMRI is the method that delivers the most valid and actionable results because it provides the most accurate prediction of behavior (see the scientific publication below).
Brain regions that are crucial for consumer behavior and influenced by advertising are primarily located deep within our brain. These areas can only be effectively measured using fMRI.
The insights from our specially developed Neuro Sound Test help you make the right choice for your music, brand tune, or sound logo!
