B2B/Professional services

    Do you want to conduct market research as a B2B organisation or do you want to conduct research in the B2B market? Then you've come to the right place.


    Proven to be effective

    10+ yearsexperience

    800+organisations advised

    Predicts effectivenesswith brain insights

    If you want to grow as a company in the B2B market, it's important that you know who your customers are, how to reach them, what their needs and wants are and you have to communicate effectively during the decision-making process.

    Studies have shown that emotions play an important role for the B2B customer during the purchase and decision-making process. B2B customers appear to be much more emotionally attached to their provider or supplier than B2C customers, where certainty and trust are essential.

    The search for a product, service or provider often starts in the same way as with a B2C customer: via referrals and recommendations. 

    Market research with neuro provides insights into the business market and provides answers to your questions.

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    B2B market research

    Neurensics offers various studies for players in the professional services industry to find answers to:

    • What is your market position?
    • What are the needs and wants of your target group?
    • How do you respond to different target groups and stakeholders during a purchasing and decision-making process?
    • How do you communicatie your message effectively?
    • How to create a good customer experience in the business market?
    • What is your NPS and how to increase it?
    • How to deal with the increasing importance of digital contact channels: how do you stay visible and build customer relationships?

    Find it out by conducting market research in the brain of the target group: the place where choices and behaviour are made. Approximately 95% of our thoughts and emotions happen unconsciously and these have a strong influence on our behaviour. This also applies to the consumers in the B2B market. Therefore, it's of little use to ask the target group why they chose you or the competitor. 

    The results are ready within 3-7 working days (depending on the research question) and the costs correspond to traditional market research. 

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    We take care of everything

    Your convenience is important to us. After discussing the research question, all you have to do is provide the stimulus. We'll do the rest.

    Most common market research in the B2B market

    Branding research

    Position your brand correctly in the consumer's mind. Identify and seize opportunities. Make sure the brand is remembered more often and quickly. This is how you create brand growth.


    Image research

    Discover what your target group really thinks about your brand and organisation. Find out whether the brand corresponds to the core values and needs of the target group to create a competitive advantage.

    Customer needs analysis

    Find out what your (potential) customer really needs and whether the services you provide match. Also find out how to reach your target group, what you need to focus on and discover how to develop and market your new service. 

    Ad & Concept Testing

    Measure whether your marcom is effective and activate the right emotions that are important for behaviour. This can be either a final ad or a concept.

    Pricing research

    If you're going to market a new service, you want to know what the optimal price is for maximum revenue and profit. It also shows you if the current price is the most optimal one. Pricing research shows you the optimal price by measuring it in the brain. 

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