Check out the PepsiCo Lays case
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NeuroPricing™
How NeuroPricing™ increased Lays' profits
PepsiCo wanted to know the effects of a price increase of 0.25 Turkish Lira on Lays chips in Turkey. The possible effects were studied using questionnaires and NeuroPricing™. Check out the striking contrast in results produced by both methods and how NeuroPricing™ prediction more closely resembled the actual sales data.
Methods
"We believe future pricing questions should be answered using NeuroPricing® because the results are significantly more accurate than those of alternative research methods."
Vildan Ekmen, Revenue Strategy Manager PepsiCo Frito-Lay, Turkey
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Andries van der Leij
Head of Research & Development
Do you want to know more about EEG or other techniques?
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Walter Limpens
Senior Client Executive
Do you want to know what Neurensics can do for you?
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Do you want to know more about EEG or neuromarketing techniques we use? Don't hesitate and contact Andries.
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Andries van der Leij
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Do you want to know what Neurensics can do for you? Don't hesitate and contact Walter.
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