Consumer research (B2C)
Reach the right target group at the right time with the right message. Consumer research with neuro helps you achieve this.
Neuro Ad Testing quickly gave us the insights we needed to optimise our advertising. As a result, we were able to successfully change our image in a short period of time. And, the research has contributed to a nice reward: the award for effective campaigns: Effie behavioural campaign short-term. Machiel van de Poll, Senior Customer Insights Manager, Tele2
Who your target group is, how you can reach them and whether you reach them in an effective way is essential for the success of the company or organisation. It's important that your brand, products and services are distinctive enough. To find the best strategy, you have to research your target group and find out how to reach them.
Consumer research with neuro offers the solution. Approximately 95% of our thoughts and emotions are unconscious and which influence our behaviour. In order to stimulate or predict the desired behaviour, these 'hidden' processes need to come to the surface and be visualised. That's what our neuro-techniques do. They measure the unconscious processes at the place where they take place: in the consumer's brain.
When doing market research among consumers, it's important to investigate the place where marketing does its work; in the consumer's brain. Brands exist pre-eminently in the brain, because a brand is an associative network stored as a memory structure. The reason why a consumer buys your product or service is mainly driven by the unconscious emotions that your product, service and brand activate. Our behaviour is driven by these unconscious emotions. Therefore, it's of little use to ask consumers what they think of your brand, product or service and whether they would buy it, as we are often consciously not aware of these unconscious drivers.
This is why we approach consumer research differently. We look inside the brain to find the answer to all your questions. We use state of the art techniques and models based on years of scientific research. The advantage is that neuro research enables us to predict effectiveness. Therefore, you know for sure that your campaign, product launch, price or packaging will be successful.
The results are ready within 3-7 working days (depending on the research question) and the costs correspond to traditional research.
Your convenience is important to us. After discussing the research question, all you have to do is provide the stimulus. We'll do the rest.
Measure whether your marcom is effective and activate the right emotions that are important for behaviour. This can be either a final ad or a concept.
Position your brand correctly in the consumer's mind. Identify and seize opportunities. Make sure the brand is remembered more often and quickly. This is how you create brand growth.
Discover what your target group really thinks about your brand and organisation. Find out whether the brand corresponds to the core values and needs of the target group to create a competitive advantage.
Find out what your (potential) customer really needs and whether your product or service portfolio matches. Also find out how to reach your target group, what you need to focus on and discover how best to develop and market your new product.
If you're going to market a new product or service, you want to know what the optimal price is for maximum revenue and profit. It also shows you if the current price is the most optimal one. Pricing research shows you the optimal price by measuring it in the brain.
Maximise the effect of your packaging with insights from the brain to increase the success of the brand and the product. It can also be used to test and compare packaging.