70 000+ MRI scans
1300+ ads scanned
300+ advertisers advised
Active in 10 countries around the globe
Dr. H. Steven Scholte
Co-Founder & consultantRead more
Martin de Munnik
Co-Founder & Business DeveloperRead more
Research ExecutiveRead more
Vladimir den Baars
Client DirectorRead more
Growth MarketeerRead more
Andries van der Leij
Head of Research & DevelopmentRead more
Prof. Dr. Victor Lamme
Co-Founder & C.S.O.Read more
Prof. Dr. Kai Markus Müller
Director Pricing ResearchRead more
Senior Research Consultant, Qualitative & NeuroRead more
Research ExecutiveRead more
Neurensics: The beginning
Established in 2010, Neurensics was the first market research company in the Netherlands to use fMRI and EEG commercially.
This emerged out of a thirst for knowledge and insights about the influence of ads in the brain. Two advertising men Martin de Munnik and Walter Limpens conducted a joint study with two neuroscientists Victor Lamme and Steven Scholte. The first study into the effects of TV ads in the brain was produced.
They didn't start with EEG as per the norm in the USA, but the technique with the highest resolution of the brain: fMRI.
Currently, Neurensics consists of a team of renowned neuroscientists, professors, behavioural scientists, and advertising and marketing experts.
Neurensics has now carried out more than 70,000 brain scans to understand consumer behaviour: more than any other research company in the world.
Sharing neuromarketing knowledge
Neurensics find it important to share knowledge with the community.
Professor Victor Lamme of Neurensics has written two books: 'Free will doesn't exist' and 'Why? In search of what really drives us'. 'Free will doesn't exist' is about the strong influence of the unconscious forces on our behaviour. 'Why? In search of what really drives us' dives into the question of what motivates our behaviour.
Neurensics co-founder Martin de Munnik is similarly happy to share secrets from 'The Buy Button' with you. 'The Buy Button' is about marketing's influence on consumers' brain.
Webinars, events and lectures
We also share our knowledge during various (free, online) webinars, events and lectures.
Professor Victor Lamme, Martin de Munnik and Walter Limpens regularly give lectures at major conferences related to the brain and (consumer) behaviour.
We have organised webinars with Beeckestijn, Nyenrode and NIMA, where we also teach. We prioritize quality and are proud of the rankings we've received:
Keep an eye open to our LinkedIn page for (free) online webinars.
Behavioural research is our starting point and we have continued keeping up research efforts.
Currently, we have over 200 neuroscience publications with more than 14,000 citations in leading professional journals, such as Nature, Science, Nature Neuroscience, Brain, PNAS, NeuroImage, Trends in Neuroscience and the Journal of Neuroscience.