Closer to the Truth

Neurensics: The beginning

Established in 2010, Neurensics was the first market research company in the Netherlands to use fMRI and EEG commercially.

This emerged out of a thirst for knowledge and insights about the influence of ads in the brain. Two advertising men Martin de Munnik and Walter Limpens conducted a joint study with two neuroscientists Victor Lamme and Steven Scholte. The first study into the effects of TV ads in the brain was produced.

They didn't start with EEG as per the norm in the USA, but the technique with the highest resolution of the brain: fMRI.

Rapid growth

Currently, Neurensics consists of a team of renowned neuroscientists, professors, behavioural scientists, and advertising and marketing experts.

Neurensics has now carried out more than 70,000 brain scans to understand consumer behaviour: more than any other research company in the world.

Sharing neuromarketing knowledge

Neurensics find it important to share knowledge with the community.

Professor Victor Lamme of Neurensics has written two books: 'Free will doesn't exist' and 'Why? In search of what really drives us'. 'Free will doesn't exist' is about the strong influence of the unconscious forces on our behaviour. 'Why? In search of what really drives us' dives into the question of what motivates our behaviour. 

Neurensics co-founder Martin de Munnik is similarly happy to share secrets from 'The Buy Button' with you. 'The Buy Button' is about marketing's influence on consumers' brain.

Webinars, events and lectures

We also share our knowledge during various (free, online) webinars, events and lectures.

Professor Victor Lamme, Martin de Munnik and Walter Limpens regularly give lectures at major conferences related to the brain and (consumer) behaviour.

We have organised webinars with Beeckestijn, Nyenrode and NIMA, where we also teach. We prioritize quality and are proud of the rankings we've received:

Beeckestijn: 9.1
Nyenrode: 9
NIMA: 8.1

Keep an eye open to our LinkedIn page for (free) online webinars.

Scientific Publications

Behavioural research is our starting point and we have continued keeping up research efforts.

Currently, we have over 200 neuroscience publications with more than 14,000 citations in leading professional journals, such as Nature, Science, Nature Neuroscience, Brain, PNAS, NeuroImage, Trends in Neuroscience and the Journal of Neuroscience.