Energy
Stay relevant as an energy supplier, attract new customers and change without losing customers with neuro market research. Insights directly from the brain which predict the success of your brand, proposition, campaign, products and services.
Proven to be effective
10+ yearsexperience
State of the art techniques
Predicts successwith brain insights
The changes in the energy market are big and continuous. EU agreements and the Climate Agreement mean that, as an energy supplier, you have to adapt. In addition, you have to deal with technological innovations, changing energy prices and different consumers; where one person finds sustainability important, for another it's not relevant.
Market research with neuro helps you to respond effectively to these changes and to develop a solid communication strategy.
Market research for the energy industry
Neurensics offers various studies for energy suppliers to find answers to:
- Why does a consumer choses you and not the competitor?
- Energy is a commodity, but how do you differentiate yourself from the competition?
- How to deal with changing energy prices?
- Which association are important for this?
- Does the consumer chooses a provider based on image, price, sustainability or a combination of these?
- Does the consumer uses a comparison site and if so, how is your impression here?
- And how can you be sure that your message is communicated as effectively as possible?
You'll find it out by doing market research in the consumer's brain: the place where choice and behaviour are created. Approximately 95% of our thoughts and emotions are subconscious and these have a strong influence on our behaviour. Therefore, it's of little use to ask consumers why they buy energy from you or the competitor.
The results are ready within 3-7 working days (depending on the research question) and the costs correspond to traditional research.
