Energy

    Stay relevant as an energy supplier, attract new customers and change without losing customers with neuro market research. Insights directly from the brain which predict the success of your brand, proposition, campaign, products and services.

    Proven to be effective

    10+ yearsexperience

    State of the art techniques

    Predicts successwith brain insights

    The changes in the energy market are big and continuous. EU agreements and the Climate Agreement mean that, as an energy supplier, you have to adapt. In addition, you have to deal with technological innovations, changing energy prices and different consumers; where one person finds sustainability important, for another it's not relevant.

    Market research with neuro helps you to respond effectively to these changes and to develop a solid communication strategy. 

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    Our clients

    Market research for the energy industry

    Neurensics offers various studies for energy suppliers to find answers to:

    • Why does a consumer choses you and not the competitor?
    • Energy is a commodity, but how do you differentiate yourself from the competition?
    • How to deal with changing energy prices?
    • Which association are important for this?
    • Does the consumer chooses a provider based on image, price, sustainability or a combination of these?
    • Does the consumer uses a comparison site and if so, how is your impression here?
    • And how can you be sure that your message is communicated as effectively as possible?

    You'll find it out by doing market research in the consumer's brain: the place where choice and behaviour are created. Approximately 95% of our thoughts and emotions are subconscious and these have a strong influence on our behaviour. Therefore, it's of little use to ask consumers why they buy energy from you or the competitor.

    The results are ready within 3-7 working days (depending on the research question) and the costs correspond to traditional research. 

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    We take care of everything

    Your convenience is important to us. After discussing the research question, all you have to do is provide the stimulus. We'll do the rest.


    Most common studies in the energy market

    Branding research

    Position your brand correctly in the consumer's mind. Identify and seize opportunities. Make sure the brand is remembered more often and quickly. This is how you create brand growth.

     

    Image research

    Discover what your target group really thinks about your brand and organisation. Find out whether the brand corresponds to the core values and needs of the target group to create a competitive advantage.

    Customer needs analysis

    Find out what your (potential) customer really needs and whether your product or service portfolio matches. Also find out how to reach your target group, what you need to focus on and discover how best to develop and market your new product. 

    Ad & Concept Testing

    Measure whether your marcom is effective and activate the right emotions that are important for behaviour. This can be either a final ad or a concept.

    Pricing research

    If you're going to market a new product or service, you want to know what the optimal price is for maximum revenue and profit. It also shows you if the current price is the most optimal one. Pricing research shows you the optimal price by measuring it in the brain. 

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