commercial
5 Tips to keep in mind during the creative development of a Campaign
Developing a campaign Working on a new campaign or have one coming up soon? Then your team or ad...
Branding
Marketing
The unique female brain
The science behind intuition, emotion, and decision-making We live in an era where the rise of...
News
Ad Testing
If sex sells, can a sexy man sell underwear?
Many people in marketing land from all over the world have an opinion about the Calvin Klein...
News
Ad Testing
Angry faces: why negative emotions do work in this Monopoly campaign
First, let's look at some reactions on LinkedIn. There have been many positive and not so positive...
Pricing
Why inflation should make us think outside the box
online packaging
brain-friendly packaging
How to make online packaging more effective
What is wrong is current online packaging? The current online packaging is simply a small image of...
sustainability
5 neuromarketing do’s & dont’s to encourage sustainable behaviour
1. Don't simply make people afraid of global warming It's clear that global warming is an issue...
The secret of Procter & Gamble
Harley T. Procter's ingenious advertising idea What if you are living in 1910 and wanted to sell...
