Prof. Dr. Kai Markus Müller
Director Pricing Research
Kai is a professor of consumer behavior at HFU Business School in Schwenningen, Germany. An author of pricing books, Kai not only conducts active university research in pricing psychology, but also regularly appears in media, and is a frequently booked speaker. He has more than 12 years of experience in pricing research and consulting, previously both as consultant of one of the leading pricing management consultancies and as an entrepreneur. A PhD in neuroscience by training, he has spent many years of developing algorithms to conduct NeuroPricing(TM) and NeuroPricing(TM) Online. At Neurensics, Kai orchestrates the scaling and development of further cutting edge NeuroPricing(TM) approaches. He consults clients with respect to pricing research design, pricing strategies, and behavioral pricing tactics, always working hard to ensure the clients of Neurensics get substantial bang for their buck!