Special
						
						
							 
						
            
            
               
            
            
          
						 
						
            
             
            Neuro-research on Girl with a Pearl Earring
Go to case
				
			
		
			
		
			
		
			
		
			
		
			
		
	
	
		
			
		
			
				
					
            
						NeuroPricing™ Online
						
						
							 
						
            
            
               
            
            
          
						 
						
            
             
            AI predicts the optimal subscription price for The Wonder Weeks app
Read case
				
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
	
	
		
			
		
			
		
			
		
			
		
			
		
			
		
			
				
					
            
						Brand association research
						
						
							 
						
            
            
               
            
            
          
						 
						
            
             
            How Can Brain Research Ensure a Successful Product Launch?
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						Concept testing & merk
						
						
							 
						
            
            
               
            
            
          
						 
						
            
             
            How to choose the concept that contributes most effectively to brand growth?
Discover the Centraal Beheer case
				
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
	
	
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
				
					
            
						NeuroPricing™
						
						
							 
						
            
            
               
            
            
          
						 
						
            
             
            How did Chocoversum increase its revenue by 32% using NeuroPricing™?
Go to case
				
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
	
	
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
				
					
            
						Proposition research
						
						
							 
						
            
          
						 
						
            
          What's the best proposition for a mortgage provider?
Discover the De Hypotheker case
				
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
	
	
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
				
					
            
						NeuroPricing™
						
						
							 
						
            
            
               
            
            
          
						 
						
            
             
            Lowering prices for meat alternatives increases profits by 30%
Go to case
				
			
		
			
		
			
		
	
	
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
				
					
            
						Customer journey research
						
						
							 
						
            
          
						 
						
            
          What's the ideal customer journey when taking out a mortgage?
Discover the MUNT hypotheken case
				
			
		
			
		
			
		
			
		
			
		
			
		
			
		
	
	
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
				
					
            
						NeuroPackaging
						
						
							 
						
            
          
						 
						
            
          Right-handed visuals work better for packaging than left-handed ones
Discover the Philips case
				
			
		
			
		
			
		
			
		
			
		
	
	
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
				
					
            
						NeuroPricing™
						
						
							 
						
            
          
						 
						
            
          How NeuroPricing™ increased Lays' profits
Discover the Lays case
				
			
		
			
		
			
		
			
		
	
	
		
			
		
			
		
			
				
					
            
						Neuro Ad Testing
						
						
							 
						
            
          
						 
						
            
          250% sales difference? fMRI shows why
Discover the Bolletje case
				
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
	
	
		
			
				
					
            
						NeuroBranding
						
						
							 
						
            
          
						 
						
            
          How to triple your market share?
Discover the Tele2 case
				
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
	
	
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
				
					
            
						Neuro Ad Testing
						
						
							 
						
            
          
						 
						
            
          How to win an award for effective advertising?
Discover the Tele2 case
				
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
	
	
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
				
					
            
						Neuro Concept Testing
						
						
							 
						
            
          
						 
						
            
          Does humour in advertising really work?
Discover the Centraal Beheer case
				
			
		
			
		
	
	
		
			
		
			
		
			
		
			
				
					
            
						NeuroBranding
						
						
							 
						
            
          
						 
						
            
          How Smint achieves continuous brand growth
Discover the Smint case
				
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
	
	
		
			
		
			
		
			
		
			
		
			
				
					
            
						Association research
						
						
							 
						
            
          
						 
						
            
          How to activate switch behaviour by using neuromarketing?
Discover the iChoosr case
				
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
	
	
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
				
					
            
						Neuro Ad Testing
						
						
							 
						
            
          
						 
						
            
          fMRI measures advertising effectiveness better than questionnaires
Discover the Smint case
				
			
		
	
	
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
				
					
            
						Neuroscience
						
						
							 
						
            
          
						 
						
            
          The effects of a railway announcement voice in the brain
Discover the NS case
				
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
			
		
	
  
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Walter Limpens
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			Andries van der Leij
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Want to know what Neurensics can do for you? Don't hesitate and contact Walter.
 
				    
						Walter Limpens
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				Do you have a question about fMRI or about other research techniques? Don't hesitate and contact Andries.
 
				
						Andries van der Leij
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