More than 16 years of research for leading brands
Insights that make the difference
Understand and predict consumer behaviour
To predict behaviour, you must look into the subconscious. Why? Because our behaviour is primarily driven by unconscious processes. The driving force behind our decisions is our emotions, not our reasoning. Neuromarketing helps you uncover these subconscious processes. We're a market research agency that studies the brain to enhance the impact of your marketing efforts.
More about our approach
Conscious processesWhat people say
Subconscious processesWhat people feel
Research for every marketing question
View all expertises
Communication
See what your communication evokes in the brain, consciously and subconsciously, and discover how to increase its impact.
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Product & Pricing
Discover which product, packaging and pricing choices create the most value and best match the consumer.
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Brand & Positioning
Gain insight into the associations around your brand and discover how to position it distinctively and relevantly.
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Sensory
Explore how scent and taste influence the experience of your product and which subconscious reactions they evoke.
View sensoryOur research methods
fMRI
Measure conscious and unconscious emotions and motivations to predict consumer behavior.
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EEG
Gain insights into how the brain processes information, including attention and cognitive effort.
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fNIRS
Measure brain responses in real-world environments, such as stores and events.
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Eye Tracking
Discover where consumers look and what captures their attention.
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RIAT
Uncover automatic and unconscious brand associations that drive brand growth.
View methodWhat clients say about us
We believe future pricing questions should be answered using NeuroPricing® because the results are significantly more accurate than those of alternative research methods.Vildan EkmenRevenue Strategy Manager PepsiCo Frito-Lay, Turkey View case
Neuroscience gave us new insights that we couldn't get with questionnaires. This gave us the tools to make our ads more effective.Sandór van Mil, Marketing manager, Bolletje, fall 2019 View case
NeuroBranding and brand association research have been essential to Smint's strong growth in these recent years.Dave Brosens, Brand Manager Smint & Frisk View case
