Understand and predict consumer behaviour
To predict behaviour, we need to look into the unconscious mind. Why? Because our behaviour is driven primarily by unconscious processes.
Probing into these unconscious processes, we revealed that emotions, not reason, are the driving force behind consumer decisions.
We leverage the understanding of these processes to increase the outcomes of your marketing efforts.
Check out our products and contact us for more information.
Neuro Ad Testing
✓ Predicts and improves advertising results with fMRI
✓ Reduces unnecessary advertising costs
✓ Gain unique insights into your customers' brain
Neuro Concept Testing
✓ Predicts campaign effects with fMRI before going live
✓ Maximizes marketing ROI
✓ Discovers unconscious emotions activated by your campaign concept
NeuroBranding
✓ Discovers brand associations which predict behavior with fMRI
✓ Increases NPS, purchase intent and switch behavior
✓ Achieves brand growth
NeuroValuing
✓ Valuation of concepts, products, and propositions
✓ Measures for assessing different marketing options
✓ Based on objective brain responses
NeuroPricing™
✓ Discovers the optimal price for maximum profit with EEG
✓ For both existing and new products & services
✓ Based on objective measurements of brain areas
NeuroPackaging
✓ Measures purchase intent directly in the brain with fMRI
✓ Measures product searchability and attention-grabbing features
✓ Assesses if your packaging aligns with your brand values
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NeuroBranding
How Smint achieves continuous brand growth
Smint has been growing in revenue and brand awareness for 5 consecutive years. How did they accomplish this feat? Smint has insights to crucial brand associations necessary for targeting existing and new customers. By incorporating these associations in their advertising, they were able to activate certain brain responses. Together with Smint, we've developed Smint's very own Neuro Brand Signature: a signature of their brand in the consumers brain. Check out Smint's case and grow your brand too.
Techniques used
"NeuroBranding and brand association research have been essential to Smint's strong brand growth across the years."
Dave Brosens, Brand Manager Smint & Frisk
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Prof. Dr. Kai Markus Müller
Director Pricing Research Read more -
Dr. H. Steven Scholte
Co-Founder & C.E.O. Read more -
Andries van der Leij
Head of Research & Development Read more -
Martin de Munnik
Co-Founder & Business Developer Read more -
Walter Limpens
Co-Founder & Senior Client Executive Read more -
Vladimir den Baars
Client Director Read more -
Waldo Swijnenburg
CEO Qualitative Research Read more
Neurensics brings you closer to the truth.
We're a team of renowned neuro- and behavioural scientists, professors, advertising and marketing experts. We've also pioneered commercial applications of fMRI and EEG in an affordable and timely fashion. In 10 years, we've carried out more than 70,000 brain scans to understand consumer behaviours - more than any other market research company in the world. We're here to grow your brand, sales and profits.
Read more about usGet in touch
Vladimir den Baars
Client Director
Want to know more about the research possibilities?
Andries van der Leij
Head of Research & Development
Want to know more about our research techniques?
Start a project
Want to know what Neurensics can do for you? Don't hesitate and contact Vladimir.
Vladimir den Baars
Do you want to know more about the neuromarketing techniques we use? Don't hesitate and contact Andries.
