CEO Qualitative Research
Waldo sees it as his mission to combine the power of qualitative research with neuroscientific methods. At the end of 2020, he switched to Neurensics after almost ten years as a managing partner at MARE, the largest qualitative research company in the Netherlands. He made the switch, because he felt traditional research missed something; innovation. He wants to take marketing communications advice to the next level and at Neurensics he has all the tools to do so. His motto is: 'listen and learn before giving advise'.