Does your packaging stand out on the shelf among its competition? Do consumers recognise your brand and product? Does your packaging fit your brand? Does your packaging make the product more desirable than the product of your competitors? Does the new packaging work better than the old one? Or, which of all your new packaging designs have the highest sales potential?
Find out by measuring the packaging's impacts in the consumer's brain with neuro techniques such as fMRI and RIAT. The desired effects of packaging can be observed within consumers' quick, unconscious and automatic emotional reactions.
Neuro packaging research: fast turnaround - results within 3 working days
Packaging research with fMRI
In the MRI scanner, participants are presented with the packaging while the brain scan reveals participants' purchase intention and unconscious emotions.
Eye Tracking
The MRI scanner also contains an Eye Tracker that simultaneously records eye movements. It reveals packaging elements which stand out and attract attention.
Visual Search Task
An online search task measures how quickly your packaging is recognized among other packaging. It reveals how distinct your packaging is on the store shelf.
RIAT (Rapid Implicit Association Task)
RIAT measures whether participants unconsciously link your packaging to your brand values and specific category associations.
What's in it for you?
Within 3 work days you'll receive:
- A personal presentation of the results.
- A clear report with unique insights into your customers' brains and advice for improvement.
- Unlimited access to a clear and interactive dashboard with the study's results.
