That is exactly what you test with the NeuroScent Test!
"Smell is the most emotional of all our senses" Rachel Herz, Neuroscientist - The psychology of smell
Scent as a powerful marketing tool
Of all the senses, scent is most directly connected to emotional processing, motivation, and memory. Because of this, scents work:
- Unconsciously and extremely fast
- Highly emotional
- Strongly memory-evoking
This makes scent one of the most underestimated, yet most powerful brand assets. The right scent can:
✓ Strengthen positive associations
✓ Enhance product experience
✓ Increase the sense of premium quality
✓ Boost purchase intention
✓ Make brands more memorable
More and more brands are consciously using scent, but the key question remains: which scent works for your brand, category, or product?
What does a NeuroScent Test deliver?
✔ Choose the scent with the greatest commercial impact.
Discover which scent truly influences behavior.
✔ Understand the unconscious experience of your scent.
Which emotions does your scent evoke? Is it energizing, calming, premium, familiar, or perhaps even risky?
✔ Optimize product formulations and scent marketing.
✔ Develop or validate your scent signature.
Which scent fits your brand DNA and activates the right emotions?
✔ Prevent market failures.
Many scents are developed based on panel research, but panel participants often struggle to articulate their unconscious preferences. The NeuroScent Test measures the effects of scent as the brain experiences them, not as people say they experience them.
How does the NeuroScent Test work?
The NeuroScent Test uses fMRI in combination with controlled scent delivery through a professional olfactometer (an instrument used to measure and analyze scents).
Step 1 – Select the scents and context
Step 2 – Scent presentation via an olfactometer
Using a multi-channel olfactometer (as used in academic scent research), scents are delivered with precision and consistency.
Step 3 – fMRI with 3D Brain Rating™
During the scent presentation, we measure activity in different brain regions that determine, among other things, valuation, motivation, emotion, reward, and aversion.
Step 4 – Analysis & ranking
Step 5 – Results & advice
You receive a comprehensive report with a clear ranking of all scents, insights per emotional dimension, advice per product category, and recommendations for the ideal scent or scent line.
We take the work off your hands
Ease and convenience are an important starting point for us. After discussing the research question, you only need to provide the stimulus. We take care of the rest.
