Why do we listen to people we don’t know?
In the past, we mainly searched for information about brands, while brands in turn looked for ways...
Perception is reality, even in FMCG
‘Fijn dat lekker zo gezond kan zijn’ A roughly translation of ‘It’s good to know something so tasty...
The smell of succes
Why scent may be the purest form of neuromarketing and at the same time one of the most...
The AI paradox: smart algorithms, dumb data
AI and the Brain: we understand enough about the brain to know that AI doesn’t Artificial...
5 Tips to keep in mind during the creative development of a Campaign
Developing a campaign Working on a new campaign or have one coming up soon? Then your team or ad...
The unique female brain
The science behind intuition, emotion, and decision-making We live in an era where the rise of...
If sex sells, can a sexy man sell underwear?
Many people in marketing land from all over the world have an opinion about the Calvin Klein...
Angry faces: why negative emotions do work in this Monopoly campaign
First, let's look at some reactions on LinkedIn. There have been many positive and not so positive...
Why inflation should make us think outside the box
How to make online packaging more effective
What is wrong is current online packaging? The current online packaging is simply a small image of...
5 neuromarketing do’s & dont’s to encourage sustainable behaviour
1. Don't simply make people afraid of global warming It's clear that global warming is an issue...
The secret of Procter & Gamble
Harley T. Procter's ingenious advertising idea What if you are living in 1910 and wanted to sell...