Medical

    Neuro-driven insights for better decision-making in the medical and pharmaceutical sector.

    How can you ensure that complex medical communication is not only well understood but also remembered and acted upon?

    At Neurensics, we combine neuroimaging and machine learning to measure and optimise this process. As leading experts in Decision Neuroscience and information processing, we help pharmaceutical companies, healthcare institutions, and medical organisations enhance the effectiveness of their communication.

    Our scientifically backed insights ensure that your message subconsciously reaches the brain, is better retained, and has a greater impact!

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    Proven effective

    15+ yearsexperience

    25.000+ fMRI-scans

    Neuro scientific knowledge

     

    In the medical and pharmaceutical sector, the volume of research and clinical data is growing exponentially, increasing the available information but also making it more complex. Healthcare professionals and pharmaceutical companies face the challenge of effectively integrating this information into their communication and decision-making processes. Traditional market research methods often provide insufficient insight, as many factors influencing our choices operate on a subconscious level.

    Neurensics offers an innovative solution by directly measuring how decisions are formed in the brain. Using advanced neuroimaging and machine learning, based on a unique database of 25,000 MRI experiments, we identify the brain processes that determine how medical information is processed. This enables us to accurately predict which tone of voice, packaging, or campaigns will be effective—and why.

    With these in-depth insights, we help pharmaceutical companies and healthcare institutions optimize their communication, enhance the impact of their campaigns, and make better, scientifically grounded decisions.

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    We evaluated and compared various graphic elements, message frames, and the overall effectiveness of the medical communication materials. Through our optimizations, the number of prescribed medications increased by 243%.
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    Understanding the Brain: More Effective Communication in the Medical Sector

    The unconscious brain plays a crucial role in how medical information is processed and how healthcare professionals and patients make decisions. Trust, clarity, and emotional impact are essential when communicating about medical products, services, and innovations. But how do you know if your message truly resonates? The only way to measure this is at the source of these decisions: the brain.

    That’s why we conduct market research directly in the brains of your target audience. With advanced neurotechnology, you gain insights into:

    • How healthcare professionals and patients process information and make decisions
    • How to built trust and minimize resistance 
    • Whether your medical communication, packaging, or campaigns have the right impact
    • Your position in the market and how to strengthen it
    • How to build long-term relationships, even in an increasingly digital healthcare landscape

    We conduct this research for both the pharmaceutical sector and medical institutions and professionals, providing scientifically grounded insights to help you communicate more effectively and make better decisions.

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    We take the work off your hands.

    Convenience is a key principle for us. After discussing the research question, all you need to do is provide the stimulus—we take care of the rest.

    We work together with

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