“We know what someone’s thinking.”— Drs Walter Limpens
For the first time in marketing history the impact of radio advertising on the consumer brain has been explored using fMRI technology. The spectacular results of the research provide unique insight into the processing and effectiveness of radio advertising, information relevant to all businesses making use of auditory marketing.
The brain study for Telegraaf Media Groep demonstrated for the first time that advertisers can gain tremendous added value by having people interact with their brand in a game.
The affect a book cover has on actual sales turns out to be rather large: it is often the only marketing tool stimulating sales. This unique study revealed the areas of the brain that need to be activated to compel consumers to buy a certain book.
Money exerts a strong influence on our brain. The price of a product or service triggers a response in our brains comparable to that of the emotions associated with pain. In this study, we went looking for the regions of the brain that are activated when people spend money.
Sanoma Media worked closely with Neurensics on an innovative study of the brain’s response to three kinds of mono-media campaigns and one multimedia campaign in order to examine how commercial messages operate in different media, what the ideal media mix is and how that content prompts us to buy things.