The idea behind neuromarketing

Neuromarketing predicts the effect of TV ads, even before the commercial is made!

With a recently completed study Neurensics shows that she can predict the effectiveness of a commercial, by testing the storyboard of the concept. This way, the researchers can see upfront whether the concepts will have the effect promised by the creators.

Casus

Visual transfer does not exist, emotional transfer does

For the first time in marketing history the impact of radio advertising on the consumer brain has been explored using fMRI technology. The spectacular results of the research provide unique insight into the processing and effectiveness of radio advertising, information relevant to all businesses making use of auditory marketing.

Our brain doesn’t lie

The brain study for Telegraaf Media Groep demonstrated for the first time that advertisers can gain tremendous added value by having people interact with their brand in a game.

Judge a book by its cover.

The affect a book cover has on actual sales turns out to be rather large: it is often the only marketing tool stimulating sales. This unique study revealed the areas of the brain that need to be activated to compel consumers to buy a certain book.

Money is an emotion, but what does it look like?

Money exerts a strong influence on our brain. The price of a product or service triggers a response in our brains comparable to that of the emotions associated with pain. In this study, we went looking for the regions of the brain that are activated when people spend money.

How can your campaign reach your customer’s brain?

Sanoma Media worked closely with Neurensics on an innovative study of the brain’s response to three kinds of mono-media campaigns and one multimedia campaign in order to examine how commercial messages operate in different media, what the ideal media mix is and how that content prompts us to buy things.

El cerebro no miente: la revolución del neuromarketing

The opening of Neurensics Argentina did not go unnoticed in Argentina, see the article in La Nacion in the pdf below (article in Spanish!).

Why do Argentinian men find George Clooney attractive?

Visit the Neuromarketing conference at the Universidad de SanAndrés (Buenos Aires, Argentina) and find out! The conference is hosted by Martin de Munnik and Dr….

DE KOOPKNOP (BUY BUTTON): The secret of the consumers’ brain

Taking scientific neurological and psychological studies as its basis and using real-world examples, De Koopknop (The Buy Button) explains how we respond unconsciously to brands,…