Why personalised packaging works well

And not so surprisingly, attracting attention is one of the goals of packaging for a fast-mover like Coca-Cola. By personalising the packaging, Coca-Cola immediately caught the consumer's attention when he or she saw his or her name on the packaging.

And even if their own name was not immediately visible, shoppers would actively look for a bottle with their own name on it. A highly desirable effect of packaging.

Personalisation automatically ensures that the consumer's attention is drawn your product and not to that of other brands or products. This way, you are one step ahead of the competition.

Advice: Make your packaging as personal as possible. As soon as the consumer looks at the part of the shelf where you are positioned, your packaging will attract the consumer's attention first. This will increase purchase intent.