Get a grip on consumers

Consumer behavior often seems erratic and difficult to understand. Wouldn’t you like to get more grip on what makes consumers tick? At Neurensics we know the brain processes that make people respond to your message, buy your product, or engage in your brand. We gladly share that knowledge with you. We translate the question you have into concrete advice or into state of the art scientific market research. So that you can make better designs, stronger propositions, and more engaging ads. Together, we make sure that you push the right buttons in the consumer brain.

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We have conducted research for more than 2000 commercials, storyboards, ads, internet banners, propositions, logo’s, packaging, and other marketing and sales products, totaling to 50.000 scans. Thank you clients!


Nominee: Agency of the Year!

Marketing research industry association MOA has selected Neurensics as one of the three nominees for Marketing Research & Analytics Agency of the year. Will we fill the footsteps of previous winners like Blauw, TNS NIPO, Validators, and GfK? Find out at the MOA beachparty on June 7th!

Case: The shorter ad worked even better than the longer one. So we saved money while getting more in return.

For Karcher we re-edited its 30 second TV commercial to a 21-second version. We measured the effect of both on the consumer brain. Size matters: the shorter ad works better. And it will obviously cost less in media spending!

The whole story

Consumer decisions are governed by a mix of conscious and unconscious processes, rational and emotional factors, as well as innate and learned associations. We offer you all the tools to study these factors. We were the first to make brain scanning (fMRI) commercially available to market research, and have performed 50.000 scans for over 150 clients since. Combined with our internet based surveys, implicit association tests, and other advanced behavioral analysis techniques we can give you a complete overview of how the consumer will react to your marketing material, products or propositions. We get you the whole story.

Who we work for

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