Get a grip on consumers

Consumer behavior often seems erratic and difficult to understand. Wouldn’t you like to get more grip on what makes consumers tick? At Neurensics we know the brain processes that make people respond to your message, buy your product, or engage in our brand. We gladly share that knowledge with you. We translate the question you have into concrete advice or into state of the art scientific market research. So that you can make better designs, stronger propositions, and more engaging ads. Together, we make sure that you push  the right buttons in the consumer brain.

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We have conducted research for more than 2000 commercials, storyboards, ads, internet banners, propositions, logo’s, packaging, and other marketing and sales products, totaling  to 50.000 scans. Thank you clients!

Case: Neurensics went beyond the research question we had and was prepared to go all the way to get the most out of our campaign.

Johan de Meijer, ACHTUNG

Creative Agency ACHTUNG came to Neurensics with an unusual question. They wanted to know whether driving a Porsche is comparable to being exposed to addictive stuff like chocolate, alcohol or sex. The results stirred a lot of media attention...

The whole story

Consumer decisions are governed by a mix of conscious and unconscious processes, rational and emotional factors, as well as innate and learned associations. We offer you all the tools to study these factors. We were the first to make brain scanning (fMRI) commercially available to market research, and have performed 50.000 scans for over 150 clients since. Combined with our internet based surveys, implicit association tests, and other advanced behavioral analysis techniques we can give you a complete overview of how the consumer will react to your marketing material, products or propositions. We get you the whole story.

Who we work for

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