Get a grip on consumers

Consumer behavior often seems erratic and difficult to understand. Wouldn’t you like to get more grip on what makes consumers tick? At Neurensics we know the brain processes that make people respond to your message, buy your product, or engage in your brand. We gladly share that knowledge with you. We translate the question you have into concrete advice or into state of the art scientific market research. So that you can make better designs, stronger propositions, and more engaging ads. Together, we make sure that you push the right buttons in the consumer brain.

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50.000

MRI-scans

We have conducted research for more than 2000 commercials, storyboards, ads, internet banners, propositions, logo’s, packaging, and other marketing and sales products, totaling to 50.000 scans. Thank you clients!

Case: Makro increased its yearly sales volume with 21% using Neurensics Story Board and TV commercial testing

Neurensics advised on how to activate stronger positive emotions, and with these insights Makro produced a TV commercial; Makro increased its yearly sales volume with a whopping 21%.

The whole story

Consumer decisions are governed by a mix of conscious and unconscious processes, rational and emotional factors, as well as innate and learned associations. We offer you all the tools to study these factors. We were the first to make brain scanning (fMRI) commercially available to market research, and have performed 50.000 scans for over 150 clients since. Combined with our internet based surveys, implicit association tests, and other advanced behavioral analysis techniques we can give you a complete overview of how the consumer will react to your marketing material, products or propositions. We get you the whole story.

Who we work for

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