Neurensics Live Event
The Brand and the Future of Brand Building
Register via the form.
Do you want to come with colleagues? Then you can simply forward this page.
Agenda
- Professor Bob Hurling – Unilever
In his keynote, Bob shares what 35 years of Consumer Insights have taught him about what really drives preference, purchase and brand growth. He’ll challenge long-held assumptions and explore why brands, products, packaging, expectations and context should be understood as one complete experience. - Martin de Munnik – Co-founder, Neurensics
Martin brings these insights into practice with examples from neuroscience and marketing research, showing what we can discover when we look beyond what consumers say. - Live fNIRS & eye-tracking demonstration – Neurensics team
See neuroscience in action and discover how we measure attention and brain activity during real experiences.
We’ll round off the afternoon with drinks and networking.
Practical information
📅 Thursday, 19 November 2026
📍 De Brug, University of Amsterdam, Building E
⏰ Doors open at 14:30 · Programme starts at 15:00
🥂 Drinks & networking afterwards
💰 Free of charge
🌍 Language: English
❗️Please note: the entire event will be held in English.
See you 19th of November
