The TV commercial with the strongest neural impact of 2015. During the sold-out Dutch Marketing Awards 2016 at the Tropen Museum, employment agency YACHT has won the ‘Gouden Walnoot’.
The ‘Gouden Walnoot’ (golden walnut) is the first scientifically validated award in neuromarketing. We ranked the more than 100 TV commercials that we have tested in 2015 according to their impact on those networks of the human brain that are known to make TV commercials effective in selling the product or valuating the brand. The top three nominations consisted of Yacht, Obvion, and KNAB, each of which can be seen below. At the DMA 2016 we revealed that Yacht was the overall winner. Congratulations to a team that knows how to set brains in motion!